Social Media Marketing Course Highlights

This online Social Media Marketing course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

Course Components

High Resolution

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Social Media Profile Creation

Learn how to build and optimize profile on different social media channels.

Social Media Analysis

Learn how to analyze the social presence of the companies on web

Campaign Management

Campaign Management Learn how to plan and create Social Media Campaign Strategy to get traffic

Social Media Content Planning

Learn how to plan Daily, Monthly and Quarterly for social media campaign posts

Social Media Advertising

Learn how to leverage the paid promotions on social media marketing channels

Social Media Reporting

Learn how to create reports that can prove Rate Of Interest from social media

Online Reputation Management

Manage Brands social mentions and sentiments through online reputation management

Select Your Plan

Select Your Plan

Standard

  • Shareable Specialization and Course Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Webmail Support
  • Practice Quizzes
  • Graded Programming Assignments
  • Who can Join: Everyone
  • Earn a Certificate
  • PKR 10,000 2 MONTHS
    Purchase

    Premium

  • Shareable Specialization and Course Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Webmail Support
  • Practice Quizzes
  • Graded Programming Assignments
  • Who can Join: Everyone
  • Earn a Certificate
  • When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
  • PKR 15,000 3 MONTHS
    Purchase
    Why care about Social Media?
    Orientation to Digital Marketing and Social Media Latest Stats and Trends about Social Media Relevant Social Media Success Stories
    Demystifying Community Building on Facebook
    Orientation to Facebook Brand Pages EndgeRank Algorithm: Why engagement is key to success on Facebook? How to create Facebook Marketing Strategy? Facebook Applications for Fan Growth and Engagement How to create Brand Ambassadors on Facebook? Leveraging Facebook Insights for Success Relevant Facebook Marketing Success Stories
    Creating Facebook Marketing Strategy
    From Objectives to ROI Competitive Research Strategy Presentation by Participants Exercise: Participants to create Facebook Marketing Strategy for their organizations
    Live Facebook Community Building & Facebook Advertising
    Types of Facebook Ads Facebook Ads vs Google Adwords Significance of CTR (Click Through Rate) Optimizing Ad Copy & Targeting Exercise: Participants to launch & promote live Facebook Communities
    Twitter: The Jewel in the Social Media Crown
    Twitter in Plain English Twitter for PR, Brand Building, Customer Engagement and Thought Leadership Leveraging Lists, Hashtags & Trends Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
    Leveraging LinkedIn for B2B Lead Generation & Personal Branding
    LinkedIn in Plain English Lead Generation through Individual Profiles Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendation
    Discussion on other Social Media Channels
    Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+) Open discussion on approach to leverage them
    Measuring ROI of Social Media
    Guidelines for Measurement on Social Media Importance of Qualitative Feedback Framework for ROI Measurement Creating ROI Metrics Dashboard Tools to Measure ROI
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